Wondering How AI Is Affecting Your Website and Email?

While you may not be actively using AI, AI is actively using you — well, your digital content that is. From inboxes to search engines, AI summaries are everywhere these days. If you want to be sure that the rest of the world is getting the message you want them to receive about your brand, having a consistent content strategy is more crucial than ever before. 

Can’t We Just Ignore AI?

You may feel like AI tools don’t feel relevant to your business or organization, and we get it. We prefer human interaction, too, but the reality is these tools are ubiquitous, and they’re already impacting your content. 

It’s time to talk about AEO, “Answer Engine Optimization,” the practice of formatting and structuring content so that it’s optimized for AI-powered tools. In the world of AEO, you are rewarded for digital content that is accurate, helpful, and well-organized. Be still our content strategy loving hearts. 

Think of AI as your most critical readers — if there’s an inconsistency or error in your content, AI will find it. But the consequences will likely be greater. Unlike a customer who might get frustrated with your website and either call your office or give up on you, a bad AI summary can affect your search engine rankings and label your site “untrustworthy.” One frustrated customer isn’t ideal. A frustrated customer who tells everyone they know not to use your business is a nightmare! 

How Independent Femail Can Help

Your audience and AI tools want the same thing from your content: consistency and clarity. Our team can help you get started with a thorough audit of your digital content, followed by a set of strategic, concrete recommendations for next steps. 

Our recommendations are customized to meet your budget and bandwidth for change. We’ll help you set priorities and outline a plan for transforming your digital content over time. 

Your AI/AEO Questions, Answered

  • A successful content strategy needs to consider both SEO and AEO because they work together to make your content easy to find and understand. Along with our trusted partner, Powers Digital, we can help you with best practices for both. 

  • We completely understand the desire to save time and money with an AI tool, but what these tools produce is only as good as what you put into them. Without a clear strategy, you won’t get the clear, concise content you need. Our team will make sure you’ve got the structure and messaging in place to make these tools work for you. 

  • Yes, keywords are still an important component of good content strategy. Our team can help you determine which ones will have the greatest impact and how to use them effectively! 

  • While a DIY approach to content might seem like a great way to save money, it can put significant burdens on your team’s time and budget. It’s easy to put content development on the backburner or end up in endless rounds of editing that cause you to miss key deadlines. Our team offers the guidance you need to shape your messaging and follow best practices, so you get it right the first time.